People travel from near and far to get to a casino. They are looking for a way to escape their mundane lives. Often they have saved up a reasonable sum of money to play the part of a high roller. Casino owners are aware of the psychology behind people who go to these places. They have now designed the casinos as a glitzy attraction; they have built malls with high-end luxury items to expand the illusion of wealth and class.
Some of these casinos are building outlets with top brand name companies such as Gucci, Calvin Klein, Nike, Steve Maden, and Tommy Hilfiger. The idea behind this type of marketing is to expand their appeal to the international traveler. They come to these casinos to buy the dream. While visitors are living in this illusory world, casino owners are expanding their revenue stream.
The casino at Marina Bay Sands in Singapore and the Bellagio Resort and Casino in Las Vegas are two of those casinos expanding their brand to include high-end malls. They attract top celebrities for entertainment; they have famous chefs for their five-star restaurants and the diamonds in the Pandora jewelry store shimmer in the mall light. People worldwide are dazzled and are willing to dig into their pockets to purchase the dream of being rich. This is not to negate the fact that some of their guests are quite wealthy. These hotels are offering fine wines as well as aesthetic art and dramatic music. Places like MGM Resort is known for its entertainment. The Venetian Hotel offers the gondola ride creating the experience of being in Venice.
Casinos have a new approach to bringing in guests from within the country and from around the world. They showcase the casino experience and the luxury feeling of high-end stores to expand their revenue streams. It’s a pricey way to vacation, but the convenience of everything in one place is worth every penny.